ABOUT

Established in 2019, Apex Coaching was born from a simple but powerful mission: to help dedicated gym-goers who were putting in the work but not seeing the results they deserved. It started with educating others on training performance and improved nutrition through in-person training sessions. 

As I’ve grown and evolved as an athlete myself, Apex Coaching has grown too. While we remain rooted in those original values, today it’s about more than just training and nutrition plans. It’s about investing in your journey, elevating your mindset, and helping you build a lifestyle that aligns with your highest potential.

Through a developed online coaching service, we now also focus on the importance of overlooked fundamentals such as nutrition, sleep, stress and general life balance, and the effects they have on our ability to succeed. These are the principles that truly matter when it comes to building lasting change. No matter what the goal. Your wins are my wins.

TAKING IT TO NEW HEIGHTS

EST '19

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SET YOURSELF APART

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DREAM BIG

EST '19 • SET YOURSELF APART • DREAM BIG

MEET YOUR COACH

Hey, I’m Rory - probably not your typical bodybuilder. Yes, bodybuilding is my career, and training and healthy living are part of my everyday life. But more than that, I’m someone who chooses to live in alignment with what lights me up. Whether I’m spending slow mornings at the crystal shop (coffee in hand), out in nature with my partner and our dog, or off-grid on a fishing trip, I believe in balance, presence and living with heart.

In 2018, I was diagnosed with coeliac disease. Something that challenged my relationship with food, but ultimately deepened my commitment to the lifestyle I now live and breathe. It didn’t hold me back. If anything, it fuelled my fire. Today, I’m a 2x overall bodybuilding champion and currently on the journey to earning my IFBB Pro card.

But above all, I coach to inspire. To show others what’s possible when you stop cutting corners, start trusting the process, and live in alignment with the life you truly want. That’s the purpose behind Apex Coaching. It’s not just about lifting heavier or looking a certain way, it’s about becoming the version of yourself you once thought was out of reach.

WHAT APEX COACHING STANDS FOR

  • We don’t just tell you what to do, we teach you why it matters. When you understand the process, you’re empowered to own it for life.

  • Training is just one piece of the puzzle. We focus on building habits, mindset, and confidence that elevate every part of your life, while achieving your dream physique.

  • We lead with purpose and heart. Through every rep, routine, and challenge, our goal is to ignite your drive and help you fall in love with the journey.

“Training with Rory for six months has boosted my strength, added lean muscle, and cut fat. Personalized plans and support are key. Highly recommend!”